Midtown Manhattan is relentless. Between the Broadway marquees, the tourist crowds along 7th Avenue, and the rotating cast of chain restaurants competing for every hungry visitor, finding a genuinely great meal near Times Square can feel like an afterthought.
Tucked just blocks from the theater district at 350 W 50th St, Baires Grill NYC (opens in new tab) offers something Midtown rarely delivers: a full-blooded Argentine parrilla experience, executed with the kind of precision and warmth that only comes from deep culinary tradition.
This is not a fusion concept or a steakhouse with Argentine branding. Baires Grill is the real thing. Wood-fired embers. Premium grass-fed cuts. Handmade empanadas. A Malbec list that would earn respect in Mendoza. If you are searching for an Argentine steakhouse near Times Square, stop here.
What Makes an Argentine Steakhouse Different From a Standard NYC Steak Joint
Before walking in the door, it helps to understand what separates a true Argentine parrilla (opens in new tab) from the standard American steakhouse.
In Argentina, the asado is not just a cooking method. It is a ritual. The parrillero (grill master) manages fire, timing, and smoke to coax flavor from every cut, including parts of the animal that most American steakhouses ignore entirely. The heat source matters: wood and charcoal, not gas. The pace matters: slow cooking over indirect heat, not a quick sear on a high-flame grill. And the experience matters (opens in new tab): long tables, shared cuts, and the unhurried joy of eating together.
Baires Grill NYC preserves all of this. At 350 W 50th St, the kitchen operates according to the same principles as a Buenos Aires parrilla, just twelve minutes from the TKTS booth.
The Menu: What to Order at Baires Grill NYC
Signature Grilled Cuts
The centerpiece of any Argentine steakhouse is the parilla (grill), and Baires Grill's meat program is built around premium, properly sourced cuts cooked over live fire.
Entraña (skirt steak) is one of the most beloved cuts in Argentine asado culture. Long, richly marbled, and intensely flavorful, it is seasoned simply with salt and finished over embers. If you have only ever had skirt steak at a tex-mex spot, the Baires Grill version will reset your expectations entirely.
Vacio (flap steak) is another Argentine classic that rarely appears on American menus. Taken from the flank area, it has a distinctive texture, a deep beefy flavor, and a caramelized crust when properly grilled. It is the kind of cut that regulars argue about in Buenos Aires neighborhoods, and it holds up just as well in Midtown.
Beyond those two signatures, the menu features additional cuts grilled to the parrillero's standard, not a rushed kitchen's. Expect chimichurri made in-house, the herb-forward, garlicky sauce that is as essential to Argentine grilling as salt itself.
Provoleta: The Course You Cannot Skip
No Argentine asado meal is complete without provoleta, the grilled provolone cheese that arrives bubbling and slightly charred at the edges, ready to be scooped up and paired with bread or chimichurri. At Baires Grill NYC, this dish earns its status as a non-negotiable starter. Order it.
Handmade Empanadas
Baires Grill's empanada program connects to a deep Argentine tradition. The restaurant's beef empanadas are made with properly seasoned picadillo filling, folded and baked to a golden crisp. They are the kind of hand-held first course that makes you slow down before the main event arrives.
For context: Baires Grill has published content on the history and cultural significance of Argentine empanadas that ranks at position 1 in Google search results, which reflects how seriously the brand takes this category. The food and the editorial commitment align.
The Wine Program
Argentina's wine identity is anchored in Malbec, and Baires Grill NYC offers a curated selection from the Mendoza region. Mendoza Malbec pairs with grilled beef the way few wine-food combinations do: the grape's dark fruit and slight earthiness mirror the smoke and char of the parrilla. Ask your server for a recommendation to match whichever cut you order.
Pre-Theater Dining Near Times Square: Baires Grill NYC as Your Go-To
One of the most practical reasons to choose Baires Grill for a Times Square-area meal is its address: 350 W 50th St, which places it within easy walking distance of major Broadway theaters including the Richard Rodgers Theatre, the Gershwin, and a half-dozen others concentrated around the 49th to 51st Street corridor.
Pre-theater dining in Midtown has a reputation problem. Most visitors default to chains or rush through an overpriced prix-fixe that leaves them underwhelmed. Baires Grill solves this in two ways:
- Speed without sacrifice. Argentine cuisine, when the kitchen is organized correctly, moves efficiently. Empanadas and provoleta arrive quickly. Grilled cuts, especially those ordered medium or below, do not require long holds. A 6:00 PM reservation with a 7:30 PM curtain is realistic.
- Actual quality. You will walk into the theater having eaten something worth remembering, not something you endured.
If you are planning a Broadway evening, book the table before you buy the tickets.
Getting to Baires Grill NYC From Times Square
The walk from Times Square to 350 W 50th St takes roughly 8-10 minutes on foot heading northwest. The nearest subway lines are the C and E trains at 50th Street and 8th Avenue, and the 1 train at 50th Street and Broadway.
If you are arriving from Rockefeller Center, the walk is closer to 5-7 minutes heading west on 50th Street.
Parking in Midtown is characteristically expensive and limited. Public transit or rideshare from within Manhattan is the practical choice.
Reservations are recommended (opens in new tab), particularly for Thursday through Saturday evenings and any pre-theater window between 5:30 PM and 7:00 PM.
Frequently Asked Questions
Is Baires Grill NYC close to Times Square?
Yes. Baires Grill New York is located at 350 W 50th St, New York, NY 10019, approximately 8-10 minutes walking from the heart of Times Square. It is within close proximity to the Broadway theater district and Rockefeller Center.
What type of cuisine does Baires Grill NYC serve?
Baires Grill serves authentic Argentine parrilla cuisine, centered on wood-fired grilled meats including entraña (skirt steak) and vacio (flap steak), alongside traditional starters like provoleta (grilled cheese), handmade empanadas, and chimichurri. The restaurant also offers an Argentine and South American wine list with a focus on Mendoza Malbec.
Is Baires Grill NYC good for pre-theater dinner?
Yes. The location at 350 W 50th St is a short walk from multiple Broadway theaters. With proper timing, a 6:00 or 6:30 PM reservation accommodates a comfortable meal ahead of a 7:30 or 8:00 PM curtain. Inform your server of your showtime and the kitchen will pace accordingly.
Does Baires Grill NYC take reservations?
Yes, reservations are recommended, especially for weekend evenings and pre-theater time slots. You can reserve through the website at bairesgrill.com or via third-party reservation platforms.
What are the best dishes to order at Baires Grill New York?
Start with provoleta and beef empanadas. For the main course, entraña (skirt steak) and vacio (flap steak) are the most distinctly Argentine cuts on the menu and the best expression of the kitchen's parrilla technique. Pair with a Mendoza Malbec.
Is Baires Grill NYC suitable for corporate or business dining?
Yes. The restaurant's location near Rockefeller Center and the Midtown corporate corridor, combined with its elevated atmosphere and serious food and wine program, makes it a strong choice for business lunches and client dinners. Group bookings can be arranged by contacting the restaurant directly.
How is Baires Grill different from other Argentine restaurants in NYC?
Baires Grill is part of a nine-location restaurant group with deep roots in the Argentine dining tradition across Florida and New York. The culinary identity is consistent, the sourcing is serious, and the hospitality reflects the warmth of Buenos Aires rather than the formality of a conventional American fine-dining room.
Reserve Your Table at Baires Grill NYC
If you are planning a night in Midtown Manhattan, whether it is a Broadway show, a business dinner, or simply an evening where you want food that is worth the trip, Baires Grill at 350 W 50th St delivers one of the few authentic Argentine steakhouse experiences the city offers.
Book your table at bairesgrill.com (opens in new tab) and arrive ready for entraña, provoleta, empanadas, and Malbec. Buenos Aires is closer than you think.